AdExchanger’s Industry Preview: Getting Beyond The AI Buzzwords With AIF Partner David Jones
January 14, 2021-
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.
“AI means lots of different things to different people,” says David Jones, CEO and founder of brand technology holding company You & Mr Jones, which recently closed a $260 million Series B. “And as with many buzzwords,” he says, “you have lots of people who suddenly think that if they say that what they’re doing is AI they become more valuable or more interesting.” But when you wipe away the froth, the practical, near-term applications of AI for marketing, business and daily life are easy to see hovering on the horizon. Consider the notion of a “mind twin,” which is based on technology developed by the AI Foundation, one of the startups backed by You & Mr Jones. A mind twin is an AI version of a real person with the ability to interact and learn over time.